What Is SEO & Why Is It Important?

SEO: The word SEO is the most important part of the field of Digital Marketing, which stands for Search Engine Optimisation. Which is the process of optimizing a website (content, web design, images, links,  page loading speed, user-friendly, etc.) to get quality and quantity of traffic( website visitor) on our website or webpage.

In other words, SEO involves making certain changes in website design and content that make your site more attractive to a search engine. We do this in hopes that the search engine will display our site as a top result on its result page i.e Search Engine Result Page (SERPs)

Why it is Important?

We do SEO in order to increase the ranking of any website. Any website is created so that people see it. But you will be surprised to know that making a website and seeing it by people are both very different things. 

More than 90% of people when doing some search on search engines like Google, then only visit the websites that came on the first page. Only a few people go to the second page.

• SEO is necessary to increase the traffic on our website or blog.
• By doing SEO, we can come to the top page organically without paying Google i.e Ads
• Nowadays, if anyone wants to know about anything, then do the first search on google.

In such a situation, if your website comes on the top page of Google, then it is also good for your Brand Goodwill. Because "That which is seen is sold."

If you have some more questions regarding search engine optimization, then you can ask them in the comments section.

 

I would love to answer your questions 😊