The Covid-19 pandemic had amazed the world with its unforeseen debut. Like on the snap of fingers, everything around the globe just flipped, even the highly advanced countries were in stress. One thing observed during the phase was, the business world got divided into two segments; one in which the industries still grow well (pharmacy, groceries, local vendors) and the others which were puzzled or at-a-loss (hospitality, tourism, events, and other businesses).  Because of the state of this epidemic, marketers who were suffering found a way to make strategic investments in their companies' digital activities, maintaining at least a point of digital contact with their consumers as they already hunkered down at their homes, and the only option left was to carry out their activities online. This raised the importance of digital marketing up a notch and the online presence grew significantly. From top companies to small businesses, everyone was just trying to be an ace in their digita